Homepage – NXT Media Days Brasil

Uniting Pioneers in the Media and Advertising Landscape

December 3, 2024

São Paulo

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem

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NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

By uniting Retail Media Days, Nextv Series, and CTV Ad Days under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

In 2024, we are organizing 6 NXT Media Days events:

Media Partners

Become a media partner

Nextv Series Brasil will unite TV leaders, streaming digital players, technology providers and the entire entertainment industry to discuss the future and the universal challenges and solutions of the streaming sector.

Key topics

  • The path to FAST and AVOD
  • The new wave of FTA streaming
  • The evolution of the VMVPD market
  • How to monetize live sports streaming
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CTV Ad Days Brasil seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.

Key topics

 

  • FAST: from promise to reality
  • The rise of short-form advertising
  • The future of CTV identity resolution
  • The big Brazilian ad buyers roundup
  • Retail media + CTV: a win-win combination?
  • In-game advertising and partnerships: here to play
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Retail Media Days Brasil will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.

Key topics

  • Integration of “social commerce” and retail media networks
  • Retailer conundrum: join an ad network or create your own?
  • The path to programmatic retail media
  • The challenge of reliable attribution
  • Retail media for services and new verticals
  • CTV and retail media convergence
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Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

OTT and Video Online media and Advertising

Our Research Highlights

Is regional competition driving Fiber commoditization in Brazil?

In July 2024, amidst financial restructuring, Brazilian telecom giant Oi faced difficulties offloading its fiber optic unit, ClientCo. Oi had opened a competitive process to sell the unit as part of its current bankruptcy proceedings and reported net debt of USD 4 billion at the end of 2023. The sole bid for its bankrupt ClientCo unit came from Ligga Telecom (USD 188 million) but failed to reach the minimum amount required by creditors (USD 1.3 billion). With future bidding rounds expected, Oi has become a target for large companies like Telefónica and newcomers like Ligga Telecom that entered the Brazilian market first with a regional approach.

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Will Brazil be able to make TV 3.0 work?

Brazil has announced the development of TV 3.0, based on the American ATSC 3.0 standard, allowing broadcast TV to merge with the digital world. Although this combination brings many promises, there are doubts about the possibilities. It will not arrive until 2026 and will have to compete with other ecosystems that are already underway: smart TV and OTT integrators. In addition, TV 3.0 has not taken off in the United States, its country of origin. In Brazil, however, they seem ready to make it work.

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Venue

Address

Novotel São Paulo Morumbi                                                 R. Min. Nelson Hungria, 577 - Vila Tramontano.               São Paulo - SP, Brasil

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