Redefining TV with hybrid-aggregation

• Operators and new aggregations
• AVOD and FAST business opportunities
• Redefining Pay TV and D2C
• SVOD and AVOD/FAST hybrid models

The path to FAST and AVOD

• Monetizing archives into FAST channels
• Combining FAST with social video networks
• Strategies for top TV shows in FAST

The new wave of FTA streaming

• BVOD, FAST and new monetization models
• Value of mobile app & audiences
• Multiplatform & social networks
• The new digital role of FTA broadcasters

FAST: from promise to reality

• Partnership models between FAST channels and platforms
• Trading FAST as premium inventory
• Ad targeting on low-friction data collection services
• User experience: ad load, relevancy and viewer input

Retail media + CTV: a win-win combination?

• Partnership models between retailers, Smart TVs & OTTs
• Interactive and shoppable TV ads
• High-precision data-driven activation and conversion
• From in-store to in-show: physical + OTT campaign integration

The rise of short-form advertising

• Ad tiers, FAST and the increasing appeal of decreasing ad time
• New ad load strategies driving advertising product development
• Leveraging first-party data to create highly resonating short ads
• What TikTok and Instagram have taught CTV marketers

Retailer conundrum: join an ad network or create your own?

• Drivers to create retail media networks
• Advantages of global retail ad networks
• The future of SMB retailers

Integration of “social commerce” and retail media networks

• “Search shopping” ads platforms
• Paid social and retail media
• Are integrations worth the effort?

The path to programmatic retail media

• Standardization and enhanced measurement
• Integration with DSPs and SSPs
• The omnichannel programmatic challenge