Retail Media Days Brasil
Retail Media Days Brasil will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.
Key topics
- Integration of “social commerce” and retail media networks
- Retailer conundrum: join an ad network or create your own?
- The path to programmatic retail media
- The challenge of reliable attribution
- Retail media for services and new verticals
- CTV and retail media convergence
